Online Marketing

7 Ways to improve the performance of your next paid ad campaign

As you’re no doubt already aware, inbound marketing is far superior to the old, traditional, outbound modes, such as advertising … right? After all, usually the average cost per lead for outbound marketing exceeds the CPL for inbound marketing. That being the case, then why would anyone ever go to the trouble of running paid…

Read more
Telescope View

Complete guide to content curation for social media marketing

If you’re marketing your brand or site on just two social media networks, and you’re publishing just once a day, Monday through Friday, on each network, you’ll need forty pieces of content each month. When you’re facing a need for content at these levels, you essentially have three options. Come up with enough of your…

Read more
Bot

The new trends for content marketing in 2017

The new year is already well underway, but is your content marketing plan keeping up? Nothing stays always the same — especially not on the web — so it’s imperative that you keep up with the evolving trends. It’s less than a month into 2017, but we can already see the broad strokes of how…

Read more
No Image

Third-party publishing apps that work with WordPress

WordPress bloggers and site owners who are searching for new ways to work with content have a few options open to them — though not as many as one might want. In this post, we’ll take a look at several third-party publishing apps that publish to WordPress and that provide text editing interfaces you can…

Read more
No Image

A guide to repurposing your old content in WordPress

Want to save time and money, and meet your number one challenge in creating new content for your site at the same time? The answer is pretty simple. In fact, one word will suffice: Repurpose. In this article, we’ll tell you why repurposing content is worth your while, and how to get it done. Why…

Read more