A logo is an important component of a business’ brand. Unfortunately, working with a designer can set you back hundreds of dollars, and some of you may not be able to allocate funds for such a “cosmetic” part of your business. If you’re in this boat, consider using an online logo maker or logo generator. This way you can create an appealing website logo at low budget or even for free.
An online logo maker and logo generator is a tool that allows you to design your own logo using an easy-to-navigate, drag-and-drop interface. It also allows you to generate dozens of pre-made logos based on a set of predetermined characteristics of your brand. I’m going to go through a list of some of the best online logo makers and logo generators you can use, but first, let’s talk about why website logos are important. We’ll go over a few tips on designing a logo after that.
- Why your brand’s logo is important
- Why your website’s logo style matters
- Best practices for designing a logo
- How to create a logo with an online logo generator
Why your brand’s logo is important
Your brand’s logo is important for many reasons, the first of which is global recognition. For instance, you likely don’t need a text logo to recognize the logos of these international brands:
If you see the “swish” logo on your favorite football player’s kit, you know it was made by Nike and he or his team is sponsored by the brand. Similarly, if you see someone using a tech device that has an image of an apple with a piece missing on it, you know that product was made by Apple.
These logos are distinguished enough for these brands to be recognized worldwide. Speaking of which, let’s go back to that part about the Nike logo being featured on your favorite footballer’s kit. Having a unique, easy to distinguish and easy to recognize logo is a great way to show ownership over anything you attach your logo to. This is how sports, tech and car brands are able to utilize “free advertising” around the world.
Why your website’s logo style matters
Your logo itself isn’t the only thing that’s important. Its style should also be taken into consideration. While not always the case, your logo has the potential to identify your brand in a way that showcases what it’s about to those who are unaware of it. For example, the Burger King logo features the name of the brand being sandwiched by two hamburger buns:
Another example would be Major League Baseball’s logo, which features the silhouette of a player getting ready to swing a bat:
Color and design also play important roles in brand awareness. If you use colors that pop and a design that’s “in style”, you’ll draw more attention toward those who aren’t yet aware of your brand. Lastly, the design you choose can help you distinguish yourself from other brands in your niche. For example, check out Razer and Apple’s logos in comparison to the rest of these laptop manufacturers:
Apple and Razer use distinguishable designs while the other manufacturers use simple text-based logos. These logo designs are more likely to captivate anyone who comes across them, giving Apple and Razer the potential to raise more awareness for their brands. Let’s go over a few best practices for designing a logo before we recommend online logo makers and logo generators for you to use.
Best practices for designing a logo
Your first step in designing a logo should happen away from any pens, paper or tools. Instead, hit the search engines, and look up various logos for inspiration. Look to your competition first, then enter “best logo designs” and similar queries in your favorite search engine. While you research, use mind maps and mood boards to create visual representations of the style and tone you want to go for.
Before you start, you should consider the color scheme you want to use. Typically, it’s best to use two or three colors. Less is more when it comes to modern-day design. If your brand already has a color scheme, use that. Otherwise, you can use a tool like Coolors to come up with one.
The logo design tools we list in this article allow you to change your font on the fly, so don’t worry about deciding on fonts before you hit the design stage. You should keep in mind that it’s best to use two font styles if you plan on using your brand’s tagline in your logo. These styles should contrast one another, such as one that uses a scripted style and one in sans-serif.
You should also make sure your font represents your brand accurately. For example, a business as professional as a law firm should not use a flowy scripted font to showcase its brand. When all is said and done, the logo should look timeless and simple. It should be captivating enough to draw attention but minimalist enough to make sense. You should also make sure it’s versatile, meaning it looks good no matter where you put it.
How to create a logo with an online logo maker and logo generator
The best way to approach a logo design would be to work directly with a professional graphic designer. However, this isn’t always an affordable option, as stated before. That’s why we’ve built this list of online logo makers and generators so you can take matters into your own hands and design your own logo (for free, in most cases). Let’s get started with our list.
- Designhill Logo Maker
- Tailor Brands
- Graphic Springs
- Free Logo Design
- Online Logo Maker
- DesignMantic Logo Design
- Shopify Logo Maker
- LogoType Maker
Some of these logo design tools allow you to upload your own images. Therefore, you may want to grab an icon from an external source if you can’t find one you like. Do so with caution, though. Many icons have restrictions on their use for logos or any type of brand identity. You can use them for this purpose, but it may require you to pay the same kind of money you’d pay a graphic designer for a custom logo. Here are a few resources you could check out:
Canva is a graphic design tool that makes graphic design an easy-to-do task for just about anyone to do. It comes with pre-made templates for a variety of different things, including Facebook posts, Instagram images, blog titles and, yes, logos. You can change the fonts, the size of the entire logo, the colors and more.
FreeLogoServices is a logo generator that generates dozens of logos for you. All you need to do is provide your business information, and select a few styles you like.
Designhill Logo Maker
The free logo creator by Designhill is another example of how you can quickly make an amazing logo for your business with an online logo generator. You can browse through thousands of icons which have been created by expert designers and then customize the design to create your own logo. When you’re done, just save and download your logo design, that’s it!
Tailor Brands is a very special and unique logo maker tool that provides SME’s with great solutions for online branding. Tailor Brands uses technologies such as AI and machine-learning to simplify the process of logo generation, landing page design, social media management and more! The process of creating a logo with Tailor Brands is very smooth and simple.
You basically just need to enter the name of your business and a business description, then the logo maker tool will ask you various questions. You’ll get presented a variety of logos and you need to decide which logo you like most. After you’ve answered these questions, Tailor Brands will automatically generate a collection of beautiful logos for your business to choose from.
Graphic Springs is an online logo maker and logo generator. It doesn’t generate multiple logos for you, but it does set things up for you by asking for your business name and tagline and asking you to select an image for the graphic part of your logo. It’s easy to use, and it comes with fonts, icons and shapes.
Free Logo Design
Free Logo Design is another online logo maker and logo generator. You can either work with a pre-made design, as shown above, or you can create one from scratch. Its editor has all of the basic tools you need, such as a nice collection of fonts, icons and shapes. You can also select up to three main colors and choose a background color.
Logomakr is a, well, logo maker. It doesn’t have any templates nor does it generate logos for you, which means you’ll need to create your logos “from scratch”. This involves using the service’s built-in tools. The tools it comes with are basic. They include a wide selection of fonts, shapes, a wide selection of icons and a color changer.
DesignEvo is an excellent online logo maker that quickly creates professional-looking logos. Best of all, it’s entirely free for both personal use and business use. It has a multitude of well-designed logo templates, which gives users the ability to instantly DIY a logo out from them. What’s more?
The DesignEvo logo maker tool endows online users with logo search capability and supports searching theme-related logos & inspirations from its logo library. Given a more in-depth look at DesignEvo logo maker, you will find that it offers two options to build a decent logo: either by creating a logo from scratch or by generating a logo with the help of premade logos.
Users can customize their logos effortlessly from the top functional bar. You can change the layout, the effect, the background color, the effect of logo text, or retouch logo elements. In the left bar, users can find access to millions of icons, logo fonts and logo shapes. DesignEvo also makes it easy to place logo elements with tools that will show when you move a logo element on the canvas. In conclusion, DesignEvo is an everybody’s logo maker for all-level users with or without design skills.
Ucraft is a website builder that allows you to build your own website with ease using pre-designed templates. The company offers a logo maker tool you can use to design your own logo. It’s a fairly basic tool that doesn’t generate logos for you. You’ll need to create one yourself using the built-in text, icons and shapes tools. A major critique I have of this tool is its lack of guides that allow you to keep things aligned as you move them.
Online Logo Maker
Online Logo Maker is a cool logo generator to create logos online. It has a pre-made template for you to use as soon as you load the tool, which you can see in the screenshot above. However, it also allows you to design your own logo using text, icons and shapes. This online logo maker tool also makes the mistake of excluding guides from its editor.
DesignMantic Logo Design
DesignMantic Logo Design is an online logo maker and logo generator. The tool asks you which type of logo you like (symbol, lettermark, etc.), which font style you like and how many colors you’d like to have. You then enter your brand name and select your industry. You can enter a specific keyword to use to search for icons, but other than that, the designs are more or less generated for you. However, you can add additional symbols and text when you get into the editor.
Shopify Logo Maker
Shopify is an ecommerce platform that allows you to build and host an online store. The service offers a free logo maker called the Shopify Logo Maker. It’s a simple tool that allows you to design a logo with text and icon tools. It’s a decent tool, but its icon library is terribly disorganized. You can’t even use a keyword for it, so you’ll need to dig through it manually.
LogoType Maker is a logo generator that generates logos for you using your company name and industry. Unfortunately, most of its icons are a little outdated, but you’ll find a few gems here and there. When you get into the editor, you can change fonts, colors, shadows and more.
Logaster is an online logo maker and logo generator that generates logos for you using your company name and industry. You can choose from a selection of dozens of pre-made designs generated for your industry. However, you can also create your own logo as soon as you get into the editor as it allows you to switch out icons and text as you please. It also has different tools for drop shadows, three different colors and a slogan.
LogoCrisp is a logo generator that allows you to generate logos based on your company name and industry. It doesn’t allow you to edit the icon your logo uses once you get to the editor, so you’ll need to rely on one of the pre-made templates. You can, however, switch out fonts and colors.
Final thoughts on logo creation online
Creating a logo is an important step in building your brand identity. It can be an expensive process if you don’t know how to do this yourself. Fortunately, designing a logo is easy and even effortlessly when you use an online logo maker. Just remember these tips when you design your logo:
- Find inspiration before you design.
- Decide on a color scheme for your brand before you start.
- Use a font that represents your brand accurately.
- Use contrasting font styles if you decide to integrate your slogan in your design.
- Make sure the end result is simple yet unique.
I highly recommend using a few of these logo generator tools to create different types of logos. Don’t feel like you need to hit the nail on the first go. Come up with a few different designs, and choose your favorite. Do you have any questions about logo design? Or do you even have any experience designing logos? Share your tips with everyone in the comments below!