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Complete guide to content curation for social media marketing

If you’re marketing your brand or site on just two social media networks, and you’re publishing just once a day, Monday through Friday, on each network, you’ll need forty pieces of content each month. When you’re facing a need for content at these levels, you essentially have three options. Come up with enough of your…

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The new trends for content marketing in 2017

The new year is already well underway, but is your content marketing plan keeping up? Nothing stays always the same — especially not on the web — so it’s imperative that you keep up with the evolving trends. It’s less than a month into 2017, but we can already see the broad strokes of how…

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Online Marketing

How to measure and track user engagement on your website

Once your website is up and running, it’s essential to monitor its performance so you can properly gauge the effectiveness of your venture. This will allow you to run successful marketing campaigns and convert more visitors into buyers. A website that performs poorly and doesn’t convert hinders your business. Essentially, this means you won’t be…

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6 Ways to improve your website design for better usability

The design of your website can make or break your business’s success. A well-designed website will compliment your brand’s message and successfully convert visitors into customers and clients. But if your website is lacking in design, chances are your visitors will simply move on to the competitor’s site. And while an attractive website design is…

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5 About page mistakes that you should avoid

Did you know that the “About” page is one of the most visited pages on your website? It serves as the hub of your website and it’s where your visitors and potential clients come to learn a little bit about you and what your business has to offer. Needless to say, your about page should…

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