SEO Tips for WordPress to optimize your website for search engines

SEO Optimized Themes | SEO Plugins | Social Presence & More

WordPress has come a long way to become the leading content management system for writers and bloggers of all levels, providing specific features and options to make the process of writing as seamless as possible. Writing of course, is just one part of the process. If you want to attract readers to your content, you will need to start employing marketing techniques, and one most commonly known marketing technique is search engine optimization and marketing.

SEO WordPress
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With SEO (Search Engine Optimization) you can strive to build organic traffic, based on the insightfulness and usefulness of your content. Though SEO is much more than just good content. Content titles, content length, meta descriptions, permalink parameters, link structure, sites who can vouch for your content (backlinks) are all important factors when it comes to SEO.

Out of the box, WordPress complies to some very basic SEO standards, but to be able to dig deeper and achieve good results, you’ll need to follow some tips on how to better optimize your WordPress website / blog for optimal search engine performance. This is what you will be learning in this post today; common and basic SEO tips for beginners to achieve better rankings in search engines.

Produce High-Quality Content

The most important aspect in order to achieve good rankings in search engines is your website content itself. “Content is King”, it always has been and it will always be. That means before you start digging into advanced SEO strategies, you need to ensure that you produce high-quality, unique and helpful content for your visitors. SEO can only be as effective as your content, and if your content isn’t competitive, you usually will have a hard time trying to rank well in search engines.

Content Production
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Another thing to consider when thinking about content is that backlinks (links from other sites that are pointing to your content) still are one of the most important criteria for good rankings in search engines. With that in mind, it’s many times more likely that people will link to your valuable and unique content, than content that isn’t really worth the backlink because it doesn’t provide value to the readers. Google also becomes better and better in evaluating if content is valuable or not.

SEO Optimized WordPress Themes

MH Magazine Variations

Nowadays, WordPress theme developers are keen on implementing SEO optimization like optimized HTML markup, semantics and clean code in their WordPress themes, to help you save time and money. Premium WordPress themes by MH Themes are following this trend as well, and customers benefit from awesome WordPress themes that are optimized for the latest SEO standards where possible – giving you peace of mind over the way search engines will see your content.

Install Popular SEO Plugins

All in One SEO Pack
SEO Plugins for your WordPress website (Image: Screenshot/Website)

WordPress webmasters / bloggers can make use of helpful SEO plugins, that are specifically built to extend the functionality of your WordPress website with features that can improve your rankings in search engines, especially on the long run. We have published another article that covers the most popular WordPress plugins for SEO. We highly recommend that you install one of the popular SEO plugins to optimize your WordPress website or blog for search engines.

Social Media Marketing

Social Media Presence
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Running a successful website / blog – these days – is almost not possible without a social media presence. Work on a strategy to build and grow your social media activity in order to increase your social reach and traffic. Luckily there are plenty of WordPress plugins for social media that can help you manage your social activities. The more visibility you can establish on social media, the easier it will be for search engines to find and rank your content; although it’s still debatable whether social media has that big of an effect on rankings. Chances are that it does, but don’t neglect your website.

Optimize Your Site for Speed

Google has dedicated itself to make the web faster and encourages webmasters to optimize their websites for performance. Improving the loading time of your website will not only make your users happy, it will also affect your rankings in search engines. Especially since page speed is an official and well-known Google ranking criteria, which is getting more and more important.

Stopwatch
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Luckily, there are plenty of tools and plugins available that can help you measure the performance of your WordPress website in order to find ways to make it load faster. One aspect that people often tend to neglect are optimized images. If you’re running a website with images that are not optimized for the web – either in size or quality – this may already heavily slow-down your website.

You can use plugins for image optimization to prevent this as much as possible, but selecting and uploading suitable images is the most important part, to begin with. The same goes for installing a reliable WordPress caching plugin. Making use of caching solutions on your website is crucial in order to achieve good performance, which can be taken further by opting for a CDN.

Website Analysis: Understand Your Users

Analytics Plugins
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The best way to understand your website and visitors is by using reliable tools for website analytics, such as Google Analytics. Tracking tools can help you understand where your visitors are coming from (and then tap into that traffic source for more), what they are looking for, understand which pages are performing the most (and then create similar content to that), as well as gain insights into the demographic usage of your site; at least as much as possible. This information is essential in order to optimize your website and cater the content to the needs of your target audience.

Conclusion: Optimize your website for search engines

As you’ve learned in this article, search engine optimization is not anymore just about adding a few meta tags to your website or stuffing some keywords into your content. Nowadays, SEO is a very broad field, starting from high-quality content all the way to an optimized website structure, fast loading times and an effective social media strategy. What are you doing in order to achieve good rankings in search engines? Have you tried the mentioned suggestions? Have we missed an important aspect of SEO in this article? Feel free to let us know in the comments.

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12 Comments

  1. You can choose a fast WordPress theme, this has an impact on SEO, but apart from that I don’t think the theme itself has that much of an impact – you need to SEO optimize it anyway.

    • Hi Houston, correct – your site usually won’t rank better just by choosing a SEO optimized WordPress theme alone, because it’s much more important to publish high-quality and optimized content, promote your website properly and build backlinks.

      However, a well-coded WordPress theme with semantic HTML, good performance results and clean code can definitely contribute to achieve good rankings in search engines.

  2. Another quick and easy way to optimize your page ranking is to download and install a SEO plugin, like the WordPress SEO plugin by Yoast.

    • Definitely, using a SEO plugin for further optimization is highly recommended if you want to run a professional website. We’ve got that covered in the article as well and here we have an overview of popular WordPress plugins for that purpose: WordPress SEO Plugins.

  3. Thanks for this great list of SEO tips. Backlinks from high PR sites are still very important to get pagerank and achieve good rankings in search engines. As a result, in addition to on-page optimizations, it’s always recommended to invest time in link building as well.

  4. Thanks for this information! My website is only a few months old, but I’m not getting any traffic. I publish content on a regular basis but I don’t see traffic coming in. I try to optimize for low competition keywords but it doesn’t really help.

    Is it because my website is still new? Will my rankings at Google increase if I continue to publish quality content? How long does it usually take to get visitors? Thanks for your answer!

  5. Thank you, it is very useful like all your posts. I am using this approach on a project for a year now, but without the ads and paid traffic, the traffic seems to always drop after it raise. I use social media, bookmarking, blog commenting, tried but failed guest blogging etc. Do you have any idea what should I do about the constant drop?

    • Hi Madhushalini, the traffic of a website is affected by so many factors and it’s impossible to answer your question without doing a thorough analysis of your website. However, it seems you tried to generate external traffic via paid ads, social media and link building. It’s quite normal that traffic drops as soon as you stop with these tasks, especially when it comes to paid ads.

      Instead you could focus on publishing quality content for a while to increase your organic traffic through search engines. This is especially beneficial on the long run if you manage to rank for several keywords that are important for your niche or business. You could look into content marketing for more information.

  6. Thanks for the write-ups. Meanwhile, I am experiencing issues at the moment with Google crawling my website. I noticed a server connectivity error. Can you provide help in this area? It’s really affecting indexing my posts on search engines. What do I do?

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