In today’s digital-driven world, selling digital products online can be hugely successful. It’s a business that can be started by any creative person with an internet connection. Using 3rd party marketplaces to sell your creativity online can very quickly generate large amounts of interest in your products. Positioning your products in front of thousands of targeted people daily can come with immediate financial results. But this also comes at a cost and has some disadvantages.
Selling digital products on 3rd party marketplaces
Marketplaces for digital products usually take a hefty cut of your sales figures leaving you to be paid at their discretion. The 3rd party marketplace where you sell your digital goods is the first to be paid whenever you make a sale. Commission rates can vary wildly across the spectrum of marketplaces that have flooded the market in recent years.
Anywhere between 25%-75% commission rate is quite normal for a popular marketplace. Don’t be in shock if you find yourself with a lower cut of the sales figures than the marketplace you’re making use of. Some marketplaces will push you for exclusivity too, offering a slightly reduced commission rate in exchange for placing restrictions on where you can and can’t sell your own products.
Pricing and product presentation are other factors that you’re likely to lose control over by using a 3rd party marketplace. Marketplaces for digital products usually will already have a set pricing policy in place for your product to fall into, at the choosing of the marketplace.
Likewise with the product presentation of your digital products. Adhering to design rules & regulations set out by the marketplace is a requirement for your product to be even included on the marketplace in the first place. If the rules change, your product also has to change too.
Launch your own digital online store with full control
At every step of the online selling process on 3rd party marketplaces you usually will be relinquishing control over your own products. Being bound by a tight set of rules isn’t an ideal situation to be in. In particular not if you have a killer product range that is in demand. Harnessing the flexibility of WordPress, and a premium-grade ecommerce WordPress theme, you can gain back control over your products by starting your own self-hosted online digital downloads store or marketplace.
Professional online store features
Take your digital downloads store to a whole new level by making use of premium ecommerce themes for WordPress. Not only do these premium ecommerce themes for selling digital downloads look fantastic on a wide-range of modern desktop browsers and mobile devices alike, but they’ll provide your visitors with a tremendous user experience that can leave a lasting impression.
Premium WordPress themes to sell digital downloads often come loaded with high-end premium features as standard. This allows you to create unique and engaging ecommerce websites and online stores that are attractive and fully functional with features such as:
- Color scheme customizer
- Visual page building capabilities
- Comprehensive options panel
- Custom widgets
- Selectable layouts
- Custom sidebar generation
- Content sliders & carousels
- Google Maps integration
- 3rd party plugin integrations
- Custom page templates
- Vendor options
- Product download capabilities
- Integrated payment processors
- Responsive design
- Easy Digital Downloads
Making use of the extensive feature-list that accompany suitable premium ecommerce themes to sell digital goods can have an immediate impact on your visitors and the success of your business.
User experience and conversion is key
Ensuring your digital downloads store or marketplace for digital products is reliable across all platforms is vital if you wish to be successful. Don’t be turning away customers because you don’t cater for people on a specific mobile device or modern desktop browsers. Premium WordPress themes are typically fine tuned for viewing on all of today’s major browsers and mobile devices, ensuring all of your visitors will have a hassle-free user experience.
Customize to suit your store’s needs
Having the ability to completely customize your digital downloads website can be a huge advantage to have over your competitors. Create unique pages using an intuitive drag & drop layout builder to fine tune your website with military precision, allowing you to truly express your creativity. In the following we’ve collected some excellent WordPress themes to sell digital products online.
Digital Marketplace WordPress Themes
Digital Marketplace Theme
Market is an impressive digital marketplace theme for use with WordPress and the Easy Digital Downloads plugin. Welcome your visitors with an attractive and friendly environment that offers professional-grade functionality. Be creative by customizing almost any theme element with the easy-to-use theme options panel, color scheme editor, selectable custom headers, and a built-in parallax builder. Bundled with an intuitive and easy-to-use page builder, custom administration dashboard, video background support, and a variety of plugin integrations, the Market theme can give you an immediate edge over your competitors.
Marketplace WordPress Theme
Marketica is a fantastic digital marketplace theme for WordPress that allows you to sell digital products online, like templates, e-books, audio, graphic files, or photography. Integrated with a variety of 3rd party ecommerce plugins, such as WooCommerce, Dokan and WC Vendors, you can create a polished online store that is comparable to that of the professionals. With no prior coding knowledge or experience required, you can make use of the integrated drag & drop page builder and a wide-range of custom widgets to position anywhere you like. Marketica is suitable for all modern desktop & mobile browsers, ensuring a consistent experience for your customers no matter what device they may be using.
Startup Business WordPress Theme
Create great-looking websites and save money with the Incubator multi-purpose theme for WordPress. Get the upper hand over the competition using the wide-range of high-end premium features and a variety of customizable elements. An intuitive and powerful theme options panel is included to help you along the way. Bundled with the Incubator theme comes a series of premium plugins too! Visual Composer, Revolution Slider, Yoast SEO, and Contact Form 7 are all licensed and provided at no additional cost.
Digital Marketplace WordPress Theme
Whether you're selling e-books, audio, graphic files, or photography, the Checkout WordPress theme allows you to start your own online store with ease. Make use of the user-friendly Customizer interface to modify a variety of theme elements with no coding experience necessary. Fully integrated with the popular premium EDD Marketplace plugin, you can transform your WordPress installation into a professional-looking online ecommerce store for digital products. Allow the Checkout theme to elevate your online ecommerce store above & beyond your competitors.
Versatile Marketplace Theme
Restored is a modern marketplace WordPress theme which is suitable to offer and sell downloadable products. This flexible WordPress theme includes lots of useful features to customize your online marketplace accordingly. You can also benefit from the integrated custom widgets and popular plugins like Revolution Slider or Visual Composer to display your digital products in a nice and professional manner. Restored WordPress theme is very versatile and thus perfectly ideal for all types of marketplaces for selling digital products with ease.
Powerful WordPress Theme
Pyxis is a professional digital downloads WordPress themes. If you plan to launch an online marketplace selling digital products, then Pyxis could be a great solution for your project. This marketplace WordPress theme lets you custmoize your website to match your corporate design by using the many inlcuded features, like color scheme creator, page builder, custom post types and much more. The Pyxis WordPress theme is therefore a great theme for state-of-the-art marketplaces.
Conclusion: WordPress themes to sell digital products
Offering your visitors the best possible user experience is pivotal if you are to leave a positive lasting impression. Making use of a premium WordPress theme for your digital downloads ecommerce store allows you to create super-engaging pages for your products. Create an unique online shopping experience that is specific to your brand using the integrated theme options panels and drag & drop page builders that are commonplace amongst most of the elite premium ecommerce themes.